Privacy Policy

1. Who We Are

We are Lux Drive London LTD, registered in England and Wales (Company No. 10513045), trading as London Airport Transfers Direct. We operate as a licensed private hire vehicle operator under Transport for London licence number 0109290101.

For the purposes of data protection law, we are the data controller of any personal information we collect about you.

Contact: info@londonairporttransfersdirect.com | 020 8064 2210

2. What Personal Data We Collect

We collect the following categories of personal data:

Booking & Journey Data

• Your full name
• Email address
• Phone number (including WhatsApp)
• Pick-up and drop-off addresses
• Flight number and arrival/departure times
• Number of passengers and luggage details
• Special requirements (e.g. wheelchair access, child seats, elderly assistance)
• Payment information (processed securely via third-party processors — we do not store card data)

Website Usage Data

• IP address and browser type
• Pages visited and time spent on site
• Referral source (how you found us)
• Device type and operating system
• Cookie data (see Section 9)

Communication Data

• Records of email, WhatsApp, or phone communications
• Feedback and reviews you provide

3. How We Use Your Data

We use your personal data for the following purposes:

• To fulfil your booking — processing reservations, dispatching drivers, and managing your journey
• To communicate with you — booking confirmations, driver details, and journey updates
• To process payment — securely handling transactions via our payment providers
• To monitor flight information — tracking your flight to adjust pickup times if delayed
• To comply with legal obligations — maintaining records as required by TfL and HMRC
• To improve our service — analysing website usage and customer feedback
• To send marketing communications — only if you have given explicit consent

4. Legal Basis for Processing

• Contract performance — processing necessary to fulfil your booking (Article 6(1)(b) UK GDPR)
• Legitimate interests — fraud prevention, service improvement, business analytics
• Legal obligation — TfL licensing requirements, tax records
• Consent — marketing emails and non-essential cookies

5. Who We Share Your Data With

We may share your data with the following third parties:

• Drivers — your name, phone number, and journey details are shared with your assigned driver
• Payment processors — to process transactions securely (e.g. Stripe, PayPal)
• Zoom.taxi — our booking and dispatch software provider
• Analytics providers — Google Analytics (anonymised data)
• Transport for London (TfL) — as required under our private hire licence
• HMRC — for tax compliance purposes

We do not sell your personal data to third parties. We never share your data with advertising networks for targeted marketing without your consent.

6. Data Retention

• Booking records: retained for 7 years (HMRC requirement)
• Journey data: retained for 3 years for TfL compliance
• Marketing data: until you unsubscribe or withdraw consent
• Website analytics: 26 months (Google Analytics default)
• Communication records: 2 years

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of access — request a copy of your personal data
• Right to rectification — correct inaccurate or incomplete data
• Right to erasure — request deletion of your data (subject to legal retention obligations)
• Right to restriction — limit how we process your data
• Right to data portability — receive your data in a portable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — withdraw marketing consent at any time

To exercise any of these rights, contact us at: info@londonairporttransfersdirect.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SSL/TLS encryption for all data transmitted via our website
• Secure, access-controlled systems for booking data
• PCI-DSS compliant payment processing (we never store card numbers)
• Regular staff training on data protection
• Restricted access to personal data on a need-to-know basis

9. Cookies

We use cookies to improve your experience on our website. These include:

• Essential cookies — required for the website to function (e.g. booking session)
• Analytics cookies — Google Analytics to understand how visitors use our site
• Preference cookies — remembering your settings

You can manage cookie preferences via our cookie banner or your browser settings. For full details, see our Cookie Policy.

10. Third-Party Websites

Our website may contain links to third-party websites (e.g. airport websites, Google Maps). We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

11. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us so we can delete it.

12. International Transfers

We primarily process your data within the UK. Where data is transferred to providers outside the UK (e.g. Google Analytics), we ensure appropriate safeguards are in place in accordance with UK GDPR Chapter V.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new "Last updated" date. We encourage you to review this policy periodically.